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typography

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Dadaists delighted in uncoventional typographic design, frequently mixing fonts employing unorthodox punctuation, printing both horizontally and vetically on a single sheet, and sprinkling texts with randomly chosen printers' symbols. This experimentation reflects their fascination with the newly ubiquitous print culture. Tristan Tzara, describing the Dada revolution with graphic describing, noting: "Each page must explode, either by deep and weight seriousness—the whirlwind, the vertigo, the new, the eternal—by the crushing jokes, by the enthusiasm for the principles, or by the manner of being printed."

Tzara, Poster for Salon Dada, Exposition Internationale
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Tristan Tzara
Romanian, 1896–1963
Poster for Salon Dada, Exposition Internationale, Galerie Montaigne, 1921
lithograph