Cecil Beaton, The New Soft Look, 1951. Photographed against a Pollock painting at the Betty Parsons show in March, 1951. Courtesy Vogue, © 1951 by The Condé Nast Publications
Pollock showed thirty-two paintings at Betty Parson's Gallery in New York City in 1950, including Autumn Rhythm and One, Number 31. The editorial staff of Art News praised the exhibition as one of three outstanding solo shows of the year. Pollock's work was publicized widely (there was even a Cecil Beaton fashion photo shoot in the exhibition space, later published in Vogue), yet the only painting sold from the show was Number 1(1950) Lavender Mist.