Billboard--Butte, Montana

1956

Robert Frank

Associated Names
Robert Frank

Artist, American, born Switzerland, 1924 - 2019

This is a photograph of an outdoor billboard advertising a Texaco check-up service. The billboard displays a slogan "FOR A REAL LIFT get a TEXACO check-up!" accompanied by the image of a vintage car being lifted by a large hand. The setting of the photograph appears to be an urban landscape with an industrial or older building in the background and rolling hills beyond. The sky is overcast, giving the image a subdued tone. The photograph captures the era’s advertising style and urban environment.
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Artwork overview

Artwork history & notes

Provenance

The artist, New York; gift to NGA, 1990.

Associated Names

Exhibition History

2009

  • Looking In: Robert Frank's The Americans, National Gallery of Art, Washington; San Francisco Museum of Modern Art, San Francisco; The Metropolitan Museum of Art, New York, 2009, no. 64.19.

Wikidata ID

Q64165022

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